Times Square Center Achieves LEED (Leadership in Energy and Environmental Design) Certification for its Picnic Square

❝The mall embraces sustainability, actively contributing to a healthier planet for the

benefit of future generations❞

From left to right – Ms. Nicola Trivett Commercial Director, Summer Town (Picnic Square Contractor), Middle – Mr. Mohammed Sharaf, Director Sharaf Group Mall Division, Right – Ms. Nancy Nese Ozbek, General Manager Sharaf Group Mall Division.

11th December 2023, [Dubai, UAE] – Dubai’s favourite community-driven mall, Times Square Center, has been awarded a LEED Green Project certification, for its newly launched Picnic Square. The global green building certification program recognizes, and awards projects being designed and maintained with the highest degree of energy efficiency. As part of the launch event, held on December 8 th , the certificate was officially awarded to Mr. Mohammed Sharaf, Director – Sharaf Group Mall Division in a special ceremony.

The certification rewards the design, construction, operations, and maintenance of resource- efficient, high-performing, healthy buildings. Times Square Center is proud to have designed and maintained Picnic Square in an energy-conserving manner, including machinery to collect organic waste from mall tenants which is then recycled into plant food and hydration.

The launch event of Picnic Square included the community being invited to an afternoon of fun activities, workshops, games and more, showcasing the versatile new space as the perfect location to host parties, meet with friends, throw networking events, and attend pop-ups and exhibitions. Located on the first floor of Times Square Center, Picnic Square features welcoming open spaces, clean lines, comfortable furniture, natural materials, the integration of biophilic elements such as plants and greenery, and a variety of high-quality seating options and areas. Including family-friendly seating zones and stylish ‘private pods’ for mothers to feed, Picnic Square’s contemporary elements complement the functional open-plan design.

Picnic Square features a range of food delights including Noon o Kabab with the rich flavours of Iran, immersing guests in vibrant Indian traditions, Spark Bake catering as well as vegan enthusiasts. Excitement is building as the mall awaits the opening of Al Tablia bringing homemade goodness from Egypt, Taco Taco adding a Mexican twist, Bangkok City inviting visitors to taste Thailand, Mama Italia showcasing Italian wonders, and Butcher Burger offering a blend of quality meats – each promising a journey into extraordinary flavours.

Mr. Mohammed Sharaf, Director – Sharaf Group Mall Division said, “Creating sustainable projects is an ongoing goal of ours and hopefully one of many more to come. Picnic Square improves the well-being of users and helps us to achieve zero company waste to landfill, following the UAE government's 2030 goal. We were thrilled to see the community supporting us on Friday in our efforts to make the planet a better and safer place to live for our future generations.”

Times Square Center is dedicated to sustainability and actively engages with the local community, offering a warm embrace with the charm of familiar neighbourly qualities. During weekends, the mall’s renowned local community markets – The Ripe Market, Baby Bazaar, and Arte – The Maker’s Market, along with regular marketing events, consistently reinforce this commitment.

SUSTAINAFEST: Buy Smarter, Buy Greener at Times Square Center– 01st till 04th December 2023

Welcome to SustainaFest: A Celebration of Change!

Embrace the spirit of change as we celebrate the UAE’s 52nd National Day, focusing on The Year of Sustainability. It’s time to pave the way for a brighter future—for yourself, your children, and our beloved planet. The power to make a difference lies within you, and together, we can shape a sustainable tomorrow, one buying decision at a time.

Join us at the heart of community shopping, Times Square Center @timessquaredxb, for a 4-day immersive experience during COP28. Our esteemed host, British broadcaster, retail and consumer expert, and sustainability champion, @realkatehardcastle, will guide us through this transformative journey.

SustainaFest is not just an event; it’s a masterclass in making better buying decisions and embracing sustainable choices. Small changes can add up to a significant impact—both for the planet and your pocket.

The mall will come alive with inspiring talks, engaging workshops, and fun activities for all ages. Expect to meet familiar faces and discover brilliant UAE brands at the forefront of making a positive difference.

Save the dates: December 1st to 4th, from 2 pm to 6 pm daily. Times Square Center, nestled in Sheikh Zayed, Dubai, is the vibrant backdrop for this transformative experience.

Best part? It’s a free-to-attend event with activities designed for the whole family. So, come one, come all, and let’s create a wave of change together.

See you at SustainaFest!

We’re thrilled to announce that Sharaf Group Brands, including Adventure HQ, Adventure Zone, Forever 21, Chill Out, Sharaf DG, Suha Hospitality and Sharaf Travel, are now partners with Air Miles Loyalty Program.
Download Now Air Miles App and check out Sharaf Group Brands to start benefit from our amazing rewards.

Suha Hospitality hosted their second Town Hall meeting of the year at Suha Mina Rashid, Bur Dubai. The event primarily focused on recognizing employees’ achievements in Q2 & Q3. The event included a raffle prize draw.

We’re thrilled to announce the resounding success of Forever 21’s Grand Launch and Relaunch Extravaganza in Malaysia, spanning 3 days across 5 exclusive locations: Pavilion Bukit Jalil, LaLaport BBCC, The Curve, 1st Avenue Mall, and Queensbay Mall.

As we celebrate the triumph of our Grand Launch and Relaunch Extravaganza in Malaysia, we’re excited to share that more new stores and openings are on the horizon.

Thank you to everyone who contributed to this incredible success. Stay connected for more updates and be a part of the fashionable journey with Forever 21.